Since the start of my blogging journey back in the summer of 2017, I had been on a constant lookout for a reliable, easy-to-use and modern email marketing system. I believe community is one of the keys to a happy, healthy life and that’s what I wanted to create with my followers.
As a new blogger, I knew I didn’t want to spend too much money on a service that might not be used to its full potential (I barely had 10 subscribers at the time). After doing some research, I came across MailChimp. It was affordable as there was a free plan that offered the basics, it seemed easy enough to use but the main selling point was that it was going to get the job done!
I used MailChimp here and there to welcome subscribers to my website and to send out updates when new blog posts were released. Overall, I wasn’t happy because I didn’t like the physical aesthetic of the site and I was often confused about how to do things. I also found that I wasn’t gaining any interaction from my followers.
why I switched
As I became a little bit more established in the social world, I knew that my email marketing just wasn’t cutting it. My audience was growing and I really wanted to connect with them on a weekly basis, but I wanted to be proud of what I was sending out. I was back to square one. I spent hours on end researching to find the best system that checked all my boxes. And then, I found Flodesk. I felt like I had won the lottery because I found something that was absolutely gorgeous, easy to use and fairly affordable (thanks Jenna Kutcher for your discount code!!)
Within a day I had forms embedded on my website, automatic emails going out and was even working on my very first journal challenge that would be sent out without me having to do anything manually! I was so excited because I finally found something that worked. Before I knew it, my email list was growing and I had a weekly newsletter!
Here’s a closer look at why I chose to switch from MailChimp to Flodesk:
● 12,000 emails/month with free plan
● free up to 2,000 subscribers
● $20/month for standard plan
● free 14-day trial
● basic layouts and segmentation
● not user friendly
● requires advanced CSS to improve appearance of forms and emails
● lacks high-end design options, web-fonts or graphic options
● plain form builder
● unlimited emails/month
● unlimited subscribers
● $19/month (with referral)
● free 30-day trial
● extremely user-friendly
● mobile optimization
● custom opt-in forms
● fresh and beautiful layout options
● automated workflows
● Instagram feed integration
● large font selection
● advanced line & letter options
let's break it down
There is a lot I love about Flodesk (like, a lot). But the main reason is because it is so extremely easy to use! Flodesk is broken down into four major sections; emails, audience, forms and workflows.
● Emails: a collection of all emails you’ve scheduled, sent, drafted or archived. You can create emails from scratch or from the pre-made template that Flodesk offers.
● Audience + Segments: a list of all of your subscribers and the different segments they belong to (e.g. all subscribers, new subscribers, etc.).
● Forms: a collection of forms that can be used for sign-up or opt-in actions. You can choose your form to pop up, embed into your site as an inline or act as a full page.
● Workflows: a group of automated sequences you have created.
why i genuinely love flodesk
the key features
|1| affordable cost
Most email marketing systems have multiple plans which increase in price as the plans get more advanced, however, these prices can get pretty steep. Fortunately, Flodesk offers ONE PRICE across the board. No climbing rates as your subscribers grow. The price that Flodesk offers is $38/month, however, if you catch a discount code, you’ll get all the exact same features for half the price – just $19/month for life!!
|2| unique features
As mentioned above, Flodesk operates by using four main sections, which makes it easy to navigate. Flodesk also stands out against all of the other email marketing platforms because of it’s advanced, but easy-to-use creative builder. The builder pops out from the right side when you want to edit a specific section of your email. You can manually change the font, colour, line height, letter space and alignment all in one spot!
|3| extremely easy to use
If I haven’t said it enough, Flodesk is one of the most user-friendly online platforms I have ever used. They offer just enough customization and creative freedom, without falling into the trap of coding and HTML. As Flodesk is built for creatives, bloggers and entrepreneurs, they offer pre-made templates that are fully customizable so you can alter it to your liking. Your email building process will take you no time thanks to it’s user friendliness and drag-and-drop feature!
|4| fresh & beautiful design templates
This is definitely one of the main reasons I latched onto the Flodesk bandwagon so fast! Unlike other email platforms, Flodesk’s templates and designs are different than anything I’ve seen anywhere else. Whether you want to personalize a pre-existing template or start from scratch, the opportunities are endless.
|5| straightforward stats & analytics
As a blogger, I want to know that my content is reaching my followers. This is something that I had trouble with when I was using my old email system. Thanks to Flodesk’s straightforward results, I can view exactly who opened my email and at what time, if they clicked on any links, if any emails bounced, if any subscribers unsubscribed and if any emails went straight to spam. As if this wasn’t already a great tool, Flodesk upped their game by pleasing those visual learners (aka ME), by splitting up that information into colour coded charts.
ready to get started?
*Please note: All opinions expressed are my own. Some of the links on this page are affiliate links, which means that if click any of them and make a purchase, I receive a small commission at absolutely no extra cost to you. I wouldn’t recommend anything I don’t wholeheartedly believe in so please enjoy!